Learning about the Apollo in the White Carpathians in 2026
As part of the European LIFE Apollo2020 project, the Education and Information Centre White Carpathians takes part in educational and environmental events for children and the general public. The main goal is to introduce visitors to the critically endangered Apollo butterfly (Parnassius apollo) and explain why this species deserves our attention and protection. Children learn through games, while adults can find out more through engaging talks about this remarkable species.


One of the many events we attend in Veselí nad Moravou took place in late May and early June. We met visitors outdoors, because there is no better place to talk about nature. In addition to learning interesting facts about the Apollo butterfly, active participants could take home their own butterfly in the form of a badge or magnet. There was one condition, however. First, they had to colour the butterfly correctly and remember its characteristic red spots, which make it easy to recognise. Only then could the butterfly start “fluttering” on a fridge or backpack.



Another event took place later in June and once again offered an engaging programme. The main attraction was an activity in which children assembled a butterfly by rolling a die. Sometimes the result resembled a species found in nature, while at other times it looked like something you would be unlikely to encounter in the wild. This was where imagination came into play, as participants could give their newly “discovered” butterfly species an original name. Through this activity, participants learned about different butterfly species, including the Apollo butterfly, as well as the basic structure of a butterfly’s body. Parents, meanwhile, had the opportunity to relax on Apollo deckchairs. Last but not least, children, as well as adventurous and playful adults, could become butterflies themselves by crawling through a model chrysalis.

During these two events, our stand was visited by approximately 350 participants, including children and their families. We are very pleased with their interest and look forward to continuing to share our enthusiasm and knowledge, not only about the Apollo butterfly.
If you would also like to discover the world of the Apollo butterfly in the White Carpathians, you are welcome to join us. And if you missed this year’s programme, there is no need to worry: we take part in similar events every year and are always happy to welcome butterfly and nature lovers of all ages.